Post by account_disabled on Mar 14, 2024 15:36:38 GMT 10
Gamification: what is it? How does it work? Protagonist of relentless evolution, marketing has effectively developed over time in the most disparate forms and, in recent years, has also presented itself to the public in the guise of " gamification ". Giving a complete and exhaustive definition of the concept of gamification is not as simple an operation as it might seem, but we can refer to the definition given by Sea**lian Deterding , Dan Dixon , Rilla Khaled and Lennart Nacke in their work From Game Design elements to Gamefulness dated 2011: “ gamification is the use of game design elements in non-game contexts ”.
The term gamification refers to the use of game design elements in Find Your Phone Number contexts external to the game in the strict sense and, generally, this practice is used when we want to stimulate subjects to approach a particular activity or to make it more interesting and stimulating . Gamification, sometimes also used in work contexts to stimulate employee motivation and increase productivity, is often applied to marketing with the aim of increasing involvement , transforming users into fans of the product, and increasing revenues , through loyalty and marketing. Everything happens following the so-called PLB Model (Point – Leaderboards – Badges) based on very specific mechanics powered by points, objectives, levels, missions, challenges, rankings, notifications and obstacles, expressed differently from case to case.
The advantages linked to gamification are countless, but those which have a more marked positive impact, leading to a greater level of involvement and/or loyalty, are inherent to the purely emotional side and linked to the user's ego . The Emirates NBD case study A clear example of the effectiveness of gamification in marketing operations is that offered by Emirates NBD , the leading banking group in the United Arab Emirates. The operation implemented by Emirates NBD was not proposed to users from a purely financial perspective, but from a social perspective , touching on the delicate issue of obesity . In fact, the State of the United Arab Emirates, like many other countries characterized by thriving economies, is burdened by a high rate of obesity, which appears to be continuously increasing and whose main cause is to be found in a very low level of physical activity.
The term gamification refers to the use of game design elements in Find Your Phone Number contexts external to the game in the strict sense and, generally, this practice is used when we want to stimulate subjects to approach a particular activity or to make it more interesting and stimulating . Gamification, sometimes also used in work contexts to stimulate employee motivation and increase productivity, is often applied to marketing with the aim of increasing involvement , transforming users into fans of the product, and increasing revenues , through loyalty and marketing. Everything happens following the so-called PLB Model (Point – Leaderboards – Badges) based on very specific mechanics powered by points, objectives, levels, missions, challenges, rankings, notifications and obstacles, expressed differently from case to case.
The advantages linked to gamification are countless, but those which have a more marked positive impact, leading to a greater level of involvement and/or loyalty, are inherent to the purely emotional side and linked to the user's ego . The Emirates NBD case study A clear example of the effectiveness of gamification in marketing operations is that offered by Emirates NBD , the leading banking group in the United Arab Emirates. The operation implemented by Emirates NBD was not proposed to users from a purely financial perspective, but from a social perspective , touching on the delicate issue of obesity . In fact, the State of the United Arab Emirates, like many other countries characterized by thriving economies, is burdened by a high rate of obesity, which appears to be continuously increasing and whose main cause is to be found in a very low level of physical activity.